Memory Care
With the rates of Dementia and Alzheimers on the rise, Lorien Health Services decided to create an immersive experience that challenges the ideas of traditional Memory Care. From the ground up, I created a new brand for Lorien’s Memory Care services. Collaborating with departments across the company, I was able to create marketing collateral, Facebook Ads, social media campaigns, and website copy to properly sell this innovative approach to Memory Care.
Throughout this project, my team was preparing for a Grand Opening event, with a ribbon cutting and a “flag raising” ceremony to celebrate a certification that this community received. My preparations included designing and ordering event signage and assisting in the event schedule. I created the invitations for this event, and took photos during the event that were used in press coverage and social media.
Logo Design
With a new service comes a new logo and an addition to brand identity. Working with the designer of the space, the Director of Memory Care, and my team, I was able to create a logo with soft colors that used the same aspects of our other service line logos. Purple is the main color for Alzheimer’s Awareness, and using a softer purple for this logo was important to subtly showcase the warmth of the space.
Social Media Advertising
This ad was a part of a larger Facebook paid advertising campaign that generated over 10,000 impressions and 1,000 website clicks.
Website Design & Copy
Because we introduced a brand new service line, I created a website page using Concrete CMS to add images, our tour video, and copy that enticed prospects to schedule a tour. Writing this copy was a creative challenge, as I had to blend the warm brand voice with excitement for a new service and space.
Marketing Collateral
While creating this brochure, I blended elements of the website copy, logo coloring, professional photography, and my own design style. Using information from internal team members and my own knowledge of the space, I created the copy and design to match the warmth and innovation of our new Memory Care service.
Grand Opening Invitation
Our Grand Opening event was packed with a ribbon cutting, a ‘flag raising’ ceremony for the Purple Flag Certification, and much more. Creating an invitation that highlighted the fun 1940’s theme of this event while providing details and maintaining a polished and professional look was important to target the proper audience. This invitation was designed in Adobe Photoshop.
Grand Opening Photos
During the Grand Opening event, I took photos to capture attendees that were used in press releases. To prepare for this, I created a shot list and gathered names and titles of attendees to use in the photo captions for the press. After the event, I edited the photos in Adobe Lightroom to enhance the look of the images.
Mary Keagle 