A Branding Facelift

Marketing Collateral Redesign

While working with a marketing agency to rebuild Lorien’s website, I began to think of other ways to rebuild Lorien’s brand that creates cohesion in aesthetics and messaging. Using inspiration from the website design, like soft coloring for ADA compliance, vibrant photos, and comforting features, I recreated Lorien’s marketing collateral for our 2026 pricing structures. Working with the sales, finance, and operations teams, I was able to create cohesive collateral that showcased our services and pricing in a brand-friendly way.

Pricing Sheets

Using the same messaging as previous pricing sheets, I created a warmer, more personal design that makes our prospects feel more welcome. Just by changing the color of the paper, this design feels more inviting, perfect for those who are making such a big decision.